Case studies

Programmes in action.

How our service lines work in practice, by industry: the situation buyers face, the question that matters, what we do, and what changes in the go-to-market motion.

Case studies: 72
Service families: 9
Industries: 9
Services shown: 36

Industry

Showing 72 of 72 case studies

GTM Strategy & Market Intelligence

Industrial Technology

GTM Setup

Choosing the segment and route for an inspection-systems maker entering North America

Client: European machine-vision and inspection systems manufacturer
Market: United States and Mexico

IT Services

GTM Setup

Choosing the first US financial-services segment an IT services firm can win

Client: IT services firm expanding into the US
Market: United States, financial services

Industrial Technology

Repositioning

Repositioning a process-control maker on retrofit fit and lifecycle cost

Client: Process-control hardware maker serving water, chemicals and food plants
Market: UK and continental Europe

Retail Analytics

Repositioning

Repositioning a retail analytics company from dashboards to store replenishment decisions

Client: Retail forecasting and replenishment software company
Market: India, grocery and multi-format retail

Cloud & Infrastructure

Market Intelligence & Assessment

Mapping a national cloud market company by company

Client: Global cloud provider
Market: A Southeast Asian market

Identity & Security

Market Intelligence & Assessment

Finding where managed identity services are under-served in the US and India

Client: Managed IAM services provider
Market: United States, India

Professional Services

Research & Forecasting

Forecasting which HR changes CHROs will fund before an advisory firm sets practice priorities

Client: Global advisory firm planning people-practice investment
Market: Global; large and mid-sized employers

Cloud & Infrastructure

Research & Forecasting

Forecasting cloud market share as ranges leadership can defend and update

Client: Global cloud provider growing in Asia-Pacific
Market: Priority Asia-Pacific markets

Industrial Technology

Scenario Planning

Setting clear commit, pause and pivot triggers for an industrial company's new markets

Client: Industrial technology company evaluating new markets
Market: Shortlisted expansion markets

Cloud & Infrastructure

Scenario Planning

Wargaming rival moves before a cloud provider commits regional investment

Client: Cloud provider planning regional investment
Market: Regional market under evaluation

Retail Analytics

Founder & CEO Personal Branding

Building a founder narrative that reaches retail buyers beyond the founders' own network

Client: Founder-led retail analytics company
Market: Organised retail and consumer brands

Healthcare Technology

Founder & CEO Personal Branding

Building a healthcare technology CEO's standing with UAE hospital leaders on data exchange

Client: Clinical interoperability software company entering the UAE
Market: UAE: private hospital groups in Abu Dhabi and Dubai

Account & Buying Intelligence

Enterprise Data Software

Database / Account & Prospect Intelligence

Replacing generic lists with a validated master-data account and buyer universe

Client: Enterprise master data and product information software vendor
Market: Retail, manufacturing and distribution enterprises

Identity & Security

Database / Account & Prospect Intelligence

Building verified IAM account and buyer lists for outbound in the US and India

Client: Managed identity and access management provider
Market: United States, India; regulated sectors

Enterprise Data Software

Intent-Based Account Intelligence

Ranking competitor-platform accounts by evidence that a platform decision is near

Client: Enterprise data management software vendor
Market: Named target accounts in manufacturing, retail and distribution

Healthcare Technology

Intent-Based Account Intelligence

Timing healthcare outreach to leadership changes, EHR projects and regulatory deadlines

Client: Healthcare technology company selling to providers
Market: United States, hospitals and health systems

IT Services

OSINT / Market & Account Intelligence

Reconstructing hidden US financial-services micro-markets from regulator data and public fragments

Client: IT services firm targeting US financial services
Market: United States: banks, credit unions, insurers and wealth managers

Enterprise Data Software

OSINT / Market & Account Intelligence

Finding competitor-platform users through job posts, partner case studies and speaker lists

Client: Master data management software vendor
Market: North America and Europe, large enterprises

Positioning, Product Marketing & Revenue Content

Retail Analytics

Product Marketing-as-a-Service

Launching a markdown-optimisation module into the decisions merchandisers, planners and CFOs make

Client: Retail analytics software company adding a markdown module
Market: India, fashion and lifestyle retail

Professional Services

Product Marketing-as-a-Service

Turning an advisory firm's workforce research into offers HR leaders can use

Client: Advisory firm with a people and workforce practice
Market: India, large enterprises

Retail Analytics

Pitch Deck

Rebuilding a retail analytics deck so executives ask for the next meeting

Client: Retail analytics software company selling to large retail groups
Market: India and the Middle East, enterprise retail

Professional Services

Pitch Deck

Storyboarding survey data into an argument for a partner-led CHRO briefing

Client: Advisory firm running partner-led CHRO briefings on its annual hybrid-work survey
Market: Gulf region, CHRO and senior HR audiences

Retail Analytics

Sales Deck / Revenue Narrative

Building a modular sales narrative retail analytics sellers adapt by buyer and stage

Client: Retail analytics software company with a growing sales team
Market: India and Southeast Asia

Industrial Technology

Sales Deck / Revenue Narrative

A sales narrative a drives maker's direct team and distributors can both carry

Client: Motor and drive manufacturer selling direct and through distributors
Market: UK and the European Union

Professional Services

Content Marketing / Revenue Content

Turning a published HR study into content partners send to CFOs and HR directors

Client: Advisory firm with a published study on AI in HR service delivery
Market: Large enterprises; CFOs, CHROs and HR directors

Retail Analytics

Content Marketing / Revenue Content

Rebuilding a retail analytics content library around how retail teams actually buy

Client: Retail analytics software company selling to mid-size and large retailers
Market: Grocery, fashion and specialty retailers

Healthcare Technology

Sales Messaging & Thought Leadership

Giving hospital CIOs, CMIOs and COOs a reason to reply before a demo

Client: Healthcare technology company selling clinical workflow software to hospital groups
Market: Private hospital groups and multi-specialty hospitals

IT Services

Sales Messaging & Thought Leadership

Challenging how CIOs and CFOs think about cloud cost before any sales ask

Client: Mid-size IT services firm offering cloud and application modernisation
Market: Mid-market and enterprise accounts running on public cloud

Demand Generation & ABM

Enterprise Data Software

Account Based Marketing

Opening qualified conversations inside named enterprises for a master data software vendor

Client: Master data and product information management software vendor
Market: Large manufacturers, retailers and distributors

Healthcare Technology

Account Based Marketing

Reaching Malaysian and Indonesian hospital groups account by account, without relying on distributors

Client: Healthcare technology company expanding into Southeast Asia
Market: Malaysia and Indonesia: private hospital groups and diagnostic networks

IT Services

Social Selling

Turning ignored cold outreach into LinkedIn conversations for an IT services firm

Client: Mid-size IT services firm selling modernisation and testing services
Market: Software-led mid-market and enterprise companies

Healthcare Technology

Social Selling

Turning a medical director's LinkedIn exchanges with CNIOs into requests for clinical briefings

Client: Nursing and clinical documentation software company
Market: United States: regional and community health systems

Healthcare Technology

Lead Generation in a Box / Managed Demand Generation

Building pipeline among multi-site clinic groups without hiring a demand-generation team

Client: Healthcare technology company moving from hospitals into clinic groups
Market: Multi-site specialty and outpatient clinic groups

IT Services

Lead Generation in a Box / Managed Demand Generation

Opening new accounts with a platform health check timed to end-of-support and licence renewals

Client: Founder-led IT services firm and enterprise platform partner
Market: Mid-market companies running enterprise application platforms

IT Services

Digital Only Sales Funnel

Building a digital path from first touch to meeting for an IT services firm

Client: IT services firm selling cloud and data engineering
Market: Data and cloud infrastructure leaders in mid-market and enterprise

Healthcare Technology

Digital Only Sales Funnel

Carrying an NHS trust buying committee digitally from first interest to the tender

Client: Healthcare technology company entering the UK without a local team
Market: United Kingdom: NHS acute trusts

Sales Enablement & Revenue Productivity

Retail Analytics

Sales & Marketing Consulting

Resetting hiring, pilots, pipeline and outreach together at a stalled retail analytics company

Client: Founder-led retail analytics software company
Market: India, large-format and omnichannel retail

Industrial Technology

Sales & Marketing Consulting

Connecting an industrial company's service-contract strategy to targets, pay and field capacity

Client: Compressed-air equipment manufacturer selling through distributors and direct teams
Market: Multiple regions, distributor-led and direct

Retail Analytics

Diagnostic Workshops

Finding the real growth constraint before a retail analytics company spends on training

Client: Customer and store analytics company selling to retail brands
Market: India and Southeast Asia, specialty retail and consumer brands

Industrial Technology

Diagnostic Workshops

Diagnosing why an electrical equipment maker's parallel growth initiatives all stall

Client: Switchgear and energy-monitoring equipment maker
Market: Home market and adjacent regions

IT Services

Inside Sales Setup

Building a repeatable path from outreach to meetings for an IT services firm

Client: IT services firm selling managed infrastructure and service desk
Market: United Kingdom, mid-market enterprises

Healthcare Technology

Inside Sales Setup

Building the inside-sales layer that turns hospital account research into meetings

Client: Clinical workflow software company selling to hospital groups
Market: India and the Middle East, private hospital groups

Retail Analytics

Field Sales Enablement

Preparing retail analytics sellers to meet multi-brand franchise groups in the Gulf

Client: Retail analytics company taking its field team into the Gulf
Market: India and the Middle East

Industrial Technology

Field Sales Enablement

Moving stalled robotic palletising deals through vendor qualification and capital approval

Client: Robotic palletising and end-of-line automation maker
Market: UK, Germany and Benelux

Retail Analytics

Coaching, Mentoring & Training

Coaching sellers to hold their ground when UK grocery finance heads probe payback

Client: Retail analytics company selling to UK and Irish grocers
Market: United Kingdom and Ireland, grocery retail

IT Services

Coaching, Mentoring & Training

Making social selling a weekly habit for an IT services sales team

Client: IT services firm selling managed services and cloud
Market: United States

Industrial Technology

Channel Strategy

Sequencing distributor, integrator and OEM channels for an industrial technology company

Client: Industrial technology company selling automation and monitoring equipment
Market: India and Southeast Asia

IT Services

Channel Strategy

Choosing direct, partner or digital routes segment by segment for an IT services firm

Client: IT services firm with cloud and data practices
Market: Europe and the Middle East

Event & Community Demand Generation

Life Sciences Supply Chain

Event ABM

Pointing a pharma distribution conference sponsorship at the buying groups of named accounts

Client: GDP lane-risk software vendor sponsoring a distribution conference
Market: European pharma manufacturers and distributors

Enterprise Data Software

Event ABM

Target accounts' data buying groups warmed before each conference and worked after it

Client: Data observability vendor with a defined target account list
Market: Enterprises on cloud data warehouse and lakehouse platforms

Identity & Security

Custom Events

Launching an identity product to a curated room of CISOs and IAM leaders

Client: Identity security company launching a new identity governance capability
Market: Security leaders at regulated enterprises

Professional Services

Custom Events

Filling an advisory firm's pay-transparency roundtable with the right CHROs

Client: Advisory firm with reward and pay-equity practices
Market: Employers with European workforces; CHROs and reward leaders

Professional Services

Webinar-as-a-Service

A virtual research series that starts follow-up conversations with senior finance leaders

Client: Advisory firm with a research programme on finance operating models
Market: Finance leaders at mid-sized and large companies

Identity & Security

Webinar-as-a-Service

Refocusing an identity company's webinars from existing customers to new prospects

Client: Identity and access management company with a regular webinar programme
Market: Mid-market and enterprise IT and security teams

Retail Analytics

Quiz-as-a-Service

A markdown-readiness quiz that gives retail buyers value before the sales call

Client: Retail analytics company selling to merchandising and planning teams
Market: Specialty, fashion and home retailers

IT Services

Quiz-as-a-Service

A peer benchmark quiz that reaches automation buyers before they reopen the integrator choice

Client: IT services firm with an intelligent automation practice
Market: Insurers and finance shared-service centres

Life Sciences Supply Chain

3rd-Party Event-Based Lead Generation

Missed meetings rebooked and walk-ups caught across a multi-day cold-chain logistics congress

Client: Specialty clinical trial logistics provider exhibiting at a cold-chain congress
Market: Pharma and biotech trial sponsors in Europe and Asia-Pacific

Industrial Technology

3rd-Party Event-Based Lead Generation

Trade shows an industrial company can trace from booked meeting to named opportunity

Client: Industrial automation company exhibiting across a trade-show circuit
Market: Manufacturers, OEMs and system integrators

LeadStrategus.ai

Enterprise Data Software

AI Agent Build

An agent spots SAP migration signals; analysts decide what they mean

Client: Software vendor for SAP data migration and master-data cleansing
Market: Northern Europe, SAP ECC customers in manufacturing, chemicals and utilities

IT Services

AI Agent Build

Scaling an IT services firm's personalised outreach with a drafting agent and human approval

Client: Mid-sized IT services firm selling application modernisation and cloud services
Market: United Kingdom and Europe, enterprise IT buyers

Healthcare Technology

Lead Gen AI Twin

Moving a healthcare technology ABM playbook out of people's heads and into supervised agents

Client: Healthcare technology company selling clinical software to hospitals and health systems
Market: United States, hospitals and health systems

IT Services

Lead Gen AI Twin

Connected agents run an IT services firm's closed-won pattern from trigger to meeting

Client: IT services firm selling cloud engineering and managed services
Market: United States, PE-backed mid-market companies

Enterprise Data Software

Full AI Demand Gen System

Connecting a data software vendor's discovery, outreach and reporting into a supervised system

Client: Data integration software vendor selling into cloud data platform programmes
Market: United Kingdom and the DACH region, large enterprises

Identity & Security

Full AI Demand Gen System

Replacing campaign bursts with always-on monitoring and reactivation for an identity security company

Client: Identity and access management company selling to regulated enterprises
Market: United States and Europe, banking, insurance and healthcare

ExpoToFunnel

Life Sciences Supply Chain

Event Discovery & Ranking

A first event budget committed where cold-chain packaging buyers actually gather

Client: Passive temperature-controlled packaging vendor building its own event presence
Market: United States and Europe

Industrial Technology

Event Discovery & Ranking

An industrial trade show calendar rebuilt around where operations buyers concentrate

Client: Manufacturing execution and quality software company
Market: Europe and North America

Life Sciences Supply Chain

Buyer Matching & Meeting Generation

A delegate pass turned into confirmed meetings with clinical supply leaders

Client: Clinical supply forecasting and planning software vendor
Market: United States

Enterprise Data Software

Buyer Matching & Meeting Generation

Confirmed meetings with bank data governance heads the ABM list had missed

Client: Data lineage and governance software vendor selling to banks
Market: UK and euro area banks

Life Sciences Supply Chain

Meeting Intelligence & Follow-Through

Sellers walk into serialisation conference meetings knowing the account, buyer and compliance trigger

Client: Supply chain visibility and serialisation software vendor
Market: United States and Europe

Industrial Technology

Meeting Intelligence & Follow-Through

Trade show conversations get an owner, then a dated next step or are closed

Client: Condition-monitoring and predictive maintenance company
Market: Europe and India

Revenue Operations

IT Services

Revenue Operations / GTM Operations

Tracing an IT services firm's opportunities back through the scoping workshop to outreach

Client: IT services firm and hyperscaler partner selling to enterprise accounts
Market: United States and United Kingdom

Retail Analytics

Revenue Operations / GTM Operations

Shared funnel stages and group-level accounts across retail banners and buying offices

Client: Retail pricing and merchandising analytics company
Market: United Kingdom and continental Europe

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