Answers, before you ask.
28 questions we are asked most, grouped by what they are about. If yours is not here, a founder will answer it on the first call.
The firm
B2B technology companies, mostly SaaS, DevTools, cloud, cybersecurity and IT services, from Series A to mid-market, selling into India, the US, UK, Singapore and the Gulf. If you sell to businesses and the deal needs a conversation, we can probably help.
Both, deliberately. Strategy without execution is a deck; execution without strategy is noise. Most clients start with one practice and add another within a year.
Headquartered in Bengaluru, working across time zones. Roughly half our clients are outside India; the founders spent years running marketing for global vendors in and out of the country.
An AI SDR tool gives you software and a login. The GTM AI Twin is a set of custom agents we build on your ICP, data and CRM, run under supervision until they are good, and hand over with humans still in the loop where judgement matters. It takes over the process, not just one step.
Diagnostics typically kick off within two weeks of a signed proposal. Demand Generation pods and AI Twin builds need three to four weeks of foundation work before anything goes live.
GTM Strategy & Market Intelligence
We have run the motions we recommend. Every plan includes the operating rhythm, headcount and budget to execute it, and we can stay to run it. Consultancies leave at the deck.
Rarely. Our best work needs at least a handful of paying customers to learn from. If you are pre-revenue we will say so on the first call and point you to a cheaper path.
Yes, and it is one of our most requested engagements: the founders led India marketing for AWS and other global vendors, so we know which playbooks transfer and which do not.
Access to your CRM, ten hours of founder time across six weeks, and introductions to five customers and five lost prospects.
Account & Buying Intelligence
Yes. We source from public and licensed data, record lawful basis per record, honour suppression lists and do not process special-category data. We will happily walk your DPO through the pipeline.
We combine third-party intent with first-party (your web and content engagement) and public triggers we monitor ourselves. The ranking model is tuned to your closed-won history, which is why it stops looking like everybody else's feed.
We can, and Database-as-a-Service starts there, but a list without a maintenance plan is worth about half its price in six months. We will tell you that on the call.
Depth, structure and time. A brief takes an analyst three to four hours across filings, hiring data, tech-stack detection, executive interviews and social. Reps have fifteen minutes.
Demand Generation & ABM
We commit to a target and we report against it every week. If we miss it two months running we will tell you why and what changes, or we will end the engagement. We do not sell pay-per-meeting because it produces bad meetings.
Yours if you have them: HubSpot, Salesforce, Apollo, Clay, LinkedIn Sales Navigator, Smartlead and similar are all familiar. If you do not, we run the programme on our stack and hand it over at the end.
We set up and warm dedicated sending domains so your primary domain's reputation is never at risk. Social selling always runs from your leaders' real profiles, with their approval on every post.
A fixed-scope, fixed-price programme for one segment: universe, messaging, six-week outbound and social campaign, and a handover. It exists for companies that need to prove a motion before funding a retainer.
Sales Enablement & Revenue Productivity
No. Every session works on live deals and real pipeline. Participants leave each week with something changed in the CRM, not a certificate.
The founders and a small bench of senior operators. Nobody who teaches for us has less than fifteen years of quota-carrying or pipeline-owning experience.
Yes. Our AI-in-GTM programme covers research agents, writing assistants and sequencing automation, with the guard-rails that stop teams sending embarrassing things at scale.
We do, with a rule: nothing is published without the founder's approval and the ideas have to be theirs. We provide the structure, the cadence and the editing.
GTM AI Twin
No. Tools give you a login and leave the hard parts (ICP, data, messaging, deliverability, CRM hygiene, judgement) to you. We build custom agents on our own platform, train them on your closed-won history, run them under supervision and hand them over with the operating rhythm to keep them honest.
Identifies and ranks accounts, researches them, drafts and sends outreach in your voice across email and LinkedIn, handles replies and objections, qualifies against your criteria, and books meetings straight onto your calendar with a brief attached.
Positioning, offer and pricing decisions; approval of the messaging system; anything the agents are not confident about (they escalate); and the meeting itself. You choose how much autonomy each agent has, and you can dial it up as trust builds.
HubSpot and Salesforce natively; Pipedrive and Zoho on request. Email via warmed dedicated domains; LinkedIn via your team's real profiles with their approval workflow; calendars via Google or Microsoft.
Six weeks from kickoff to supervised live run for most companies: two weeks of ICP and data foundation, two weeks of agent design and training, then two weeks of supervised operation before handover.
You do. The account universe, the messaging system, the trained agent configurations and every conversation live in your accounts. If we part ways, they keep running.
Yes, and that is the most common setup. The twin does the identification, research, first touch and follow-up; your SDRs take the conversations and the meetings. Most teams reallocate SDR time toward higher-value accounts.