Demand Generation & ABM
Social Selling
Build relationships before you ask for the meeting
Where Social Selling sits in the revenue engine
- Decide
- Discover
- Prioritise
- Position
- Engage (this service)
- Meet
- Convert
- Learn & scale
What is the service?
We use LinkedIn and professional networks to identify target companies and prospects, engage with relevant content, build context, send personalised messages and develop conversations that can lead to meetings.
Why is it important now?
Buyers are harder to reach with generic cold outreach. Social channels create an opportunity to build familiarity and relevance before making a direct commercial ask.
Why LeadStrategus?
LeadStrategus combines account research, buying signals, thought leadership and personalised outreach.
The source material documents expertise across healthcare, document software, testing and media.
The methodology is designed around sustained relationship-building rather than one-off message blasts.
Case studies
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About this familyAlso known as: Social selling, LinkedIn social selling, executive social selling, LinkedIn ABM.
