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Operators, not an agency.

LeadStrategus was started in 2018 by people who had run marketing and business development for global technology vendors in India, and were tired of watching agencies report activity while pipeline stayed flat. We built the firm we wished we could have hired.

8yrs

running B2B pipeline programmes

120+

GTM engagements delivered

14

countries our clients sell into

3.2×

median pipeline lift in year one

AWS
Gartner
SAP
Oracle
IBM
Pluralsight
IMRB

Led by people who have carried the number.

Kingshuk Hazra, Founder of LeadStrategus

Founder

Former Head of Marketing, Amazon Web Services India. Two decades across marketing, business-development analytics and advisory at SAP, Oracle, IBM, Gartner, Pluralsight and IMRB.

More about Kingshuk

Anindita Hazra, Co-founder of LeadStrategus

Co-founder

Co-founder of LeadStrategus. Leads client delivery across demand generation and sales enablement.

More about Anindita

Kingshuk Hazra, Founder of LeadStrategus

Founder

Kingshuk Hazra

Former Head of Marketing, Amazon Web Services India. Two decades across marketing, business-development analytics and advisory at SAP, Oracle, IBM, Gartner, Pluralsight and IMRB.

Kingshuk founded LeadStrategus in 2018 after leading marketing for Amazon Web Services in India and, before that, holding progressively senior roles across marketing, BD analytics and advisory at SAP, Oracle Consulting, IBM, Gartner, Pluralsight (Director, Enterprise Marketing) and IMRB.

A statistics graduate with an MBA from the Indian Institute of Foreign Trade, Kingshuk is the reason every LeadStrategus engagement starts with the numbers and ends with a forecast someone is prepared to defend.

Kingshuk writes and speaks on demand generation, intent data and the practical use of AI agents in B2B go-to-market, and still personally runs the diagnostic phase of most GTM strategy engagements.

Kingshuk Hazra on LinkedIn
Anindita Hazra, Co-founder of LeadStrategus

Co-founder

Anindita Hazra

Co-founder of LeadStrategus. Leads client delivery across demand generation and sales enablement.

Anindita co-founded LeadStrategus and leads client delivery: the pods, the programmes and the weekly pipeline reviews that keep the firm accountable for meetings rather than activity.

Anindita's background spans marketing operations, content and programme management for technology companies.

Four rules we do not bend.

Meetings, not activity

Every report we send has the word 'meeting' in it. Opens and clicks are diagnostics. Pipeline is the outcome.

Diagnose before you prescribe

We read the closed-lost deals before we write a single message. Most GTM problems are upstream of the channel that gets blamed.

Judgement is the product

Software runs the repetition. Humans decide which accounts deserve effort, and that judgement is what we sell, in people and now in agents.

Say the number

Forecasts we will defend, and 'no' on the first call if we are not the right fit.

From programmes to platform.

  1. 2018
    Founded in Bengaluru

    After leading marketing for AWS India, Kingshuk and Anindita Hazra start LeadStrategus to run pipeline for B2B technology companies.

  2. 2019
    Productised formats

    Webinar-as-a-Service, Quiz-as-a-Service and Lead Generation in a Box launch as fixed-scope programmes.

  3. 2021
    Account intelligence

    Database-as-a-Service and OSINT briefs become a standalone service line feeding every programme.

  4. 2024
    leadstrategus.ai

    The agent platform ships: AI revenue agents that find, qualify and convert, built on eight years of programme data.

  5. 2026
    GTM AI Twin

    Custom agents that take over go-to-market end to end, built and run for clients on our own platform.

Bengaluru, working in your time zone.

Office

Novel Office, Brigade Tech Park, near ITPL Main Road, Pattandur Agrahara, Whitefield, Bengaluru, Karnataka 560066

Work with operators.

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