Why choose LeadStrategus for Event ABM?

Research and intent precede event invitations. The model combines digital pre-engagement with offline conversations. Post-event follow-through is part of the pipeline motion.

Event & Community Demand Generation

Event ABM

Turn events into targeted account interactions

Talk about Event ABM Book a strategy call

Where Event ABM sits in the revenue engine

Decide
Discover
Prioritise
Position
Engage (this service)
Meet (this service)
Convert
Learn & scale

What is the service?

We use account intelligence, intent and personalised outreach to identify the right prospects for a conference, trade show, roundtable or other event, then orchestrate conversations before, during and after the event.

Why is it important now?

Events generate value only when the right people engage in meaningful conversations. Event ABM brings the precision of account-based marketing into a time-bound environment.

Why LeadStrategus?

Research and intent precede event invitations.
The model combines digital pre-engagement with offline conversations.
Post-event follow-through is part of the pipeline motion.

Case studies

All case studies

Enterprise Software · United StatesSample case study

A conference that produced meetings, not badge scans

The company sponsored the same conference every year and came home with a stack of badge scans and no pipeline.

target companies reached: 280; target companies reached
meeting requests: 18; meeting requests
qualified meetings vs. attendance alone: 5×; qualified meetings vs. attendance alone

Read the case study

Industrial Technology · EuropeSample case study