Situation
Previous webinars had drawn small audiences and ended with a recording nobody watched and no follow-up.
The question
How do you build an audience for a webinar and turn attendance into conversations?
What LeadStrategus did
- Planned a series around the questions target buyers were asking.
- Built the audience through partners, social and a pre-event quiz.
- Ran post-event sequences that continued the conversation.
Evidence and deliverables
- Series plan and speaker briefs
- Audience-building plan and quiz
- Post-event follow-up sequences
Outcome
900 registrations across six sessions and 34 sales conversations from the follow-up.
What changed in the GTM motion
Webinars became a programme with a before and an after, not a one-off broadcast.