A twin of your
demand gen best practices.
The heavy lifting done by AI agents.
The decision making done by you.
We build custom AI agents that give you best practices for outbound demand generation: identifying the best prospects in the market right now, finding the right opening to talk with them, and reaching out authentically, with you always in the loop.
We have an agent for practically everything that is manual and painful.
Every step below used to be somebody's afternoon. The agents do the heavy lifting inside guard-rails you set, and hand back the decisions that need context (the delicate ones, the judgement calls) to you.
The best prospects in the market right now.
The right opening to talk with them.
Reaching out authentically, at scale.
Replies handled, meetings booked, you in the loop.
Agent names, coverage and live/in-build status shown here are indicative and are being reconciled with the leadstrategus.ai roster.
What is the service?
A connected set of AI agents configured on the client’s ICP, closed-won patterns, voice, qualification rules and demand-generation workflows, with human judgement retained at critical gates.
Not a tool. Your demand gen best practices, run by agents.
A GTM AI Twin is a set of purpose-built agents, configured on your ICP, your closed-won history and your voice, that carry the manual weight of outbound demand generation: building the universe, researching accounts, finding the opening, writing and sending, handling replies and booking the meeting.
Each agent owns one painful job and hands to the next. The division of labour is the point: the agents do the heavy lifting, and every decision that needs context (is this angle credible, is this account worth pushing, is this reply going badly?) comes back to a named human with the full thread.
It is built on our own agent platform at leadstrategus.ai and configured for you by people who have run human demand generation programmes for eight years. That combination is the product: agents that already know what a good meeting looks like.
- An agent for each manual step of outbound demand gen
- Configured on your ICP, wins, losses and voice
- Wired into your CRM, email, LinkedIn and calendar
- Guard-rails you set, with the judgement calls left to you
- Not a subscription to a generic AI SDR
- Not a chatbot bolted onto your website
- Not a list-blasting tool with an LLM on top
- Not a replacement for your positioning or your closers
Why is it important now?
AI becomes valuable when it understands the company’s actual commercial logic. Generic agents can generate activity; a GTM AI Twin is designed to reproduce the context and operating rules behind good decisions.
The window is open. It will not stay open.
The technology crossed the line this year
Agents can now research an account across dozens of sources, reason over your CRM history, write in a specific voice and hold a multi-turn conversation reliably enough to be trusted with first contact. Two years ago none of that was true in production.
Buyers have stopped answering generic outbound
Reply rates on template sequences have collapsed. What still works is research-led relevance, one message at a time, and that was never affordable at scale with humans. It is the natural job of an agent.
The economics of the SDR team have broken
A fully loaded SDR in the US costs $90k to $120k a year, ramps for three months and stays for fourteen. The twin runs every account in your universe for less than one of them and does not resign.
Proprietary GTM systems compound
Every conversation the twin has makes the next one better: messaging, qualification, timing. The companies that build this now will have a two-year data lead on those that wait for it to arrive in a tool.
Leadership from
- AWS
- Gartner
- SAP
- Oracle
- IBM
- Pluralsight
- IMRB
Why LeadStrategus?
- The architecture connects discovery, signals, prioritisation, messaging, monitoring, meetings and operations.
- It is configured around client-specific ICP and winning patterns.
- The model retains human judgement rather than treating automation as the objective.
Eight years of human GTM, now written into agents.
We know what a good meeting looks like
We have booked thousands of them for B2B technology companies since 2018. The agents inherit that judgement: the qualification rules, the objection handling, the angles that work per persona.
We build on our own platform
The agents live on leadstrategus.ai, built by us. That means no waiting on a vendor's roadmap, and a twin that can be shaped to your motion rather than the other way round.
Operators, not integrators
The founders ran marketing at AWS, Gartner, SAP and Pluralsight. The team has carried pipeline targets. We are not a systems integrator learning sales on your budget.
Accountable to meetings
We report the same way we always have: accounts engaged, meetings booked, meetings held, opportunities created, every week. Activity metrics are not the point.
Human judgement stays in the loop
Every agent has an escalation path to a named person on your team or ours. Autonomy is earned stage by stage, and you can see every decision the twin makes.
India cost base, global standards
Built and run from Bengaluru for clients selling into the US, UK, Singapore and the Gulf. The economics that make the twin possible are the same ones that built our services business.
Six weeks from kickoff to a supervised live run.
- Weeks 1 to 2Foundation
ICP, signal taxonomy, account universe, messaging system, CRM and deliverability set-up. The same foundation work that makes any GTM programme succeed.
- Weeks 3 to 4Agent design & training
Each agent configured on your data and voice, with qualification rules, escalation paths and guard-rails. Dry runs against historical deals.
- Weeks 5 to 6Supervised run
Live, with a human approving every outbound message and reply for the first fortnight. Autonomy increases as accuracy is proven.
- Week 7 →Handover & run
The twin runs; we review weekly, tune monthly, and your team owns the escalations. Optional managed operation if you would rather not.
What people ask before they build one.
No. Tools give you a login and leave the hard parts (ICP, data, messaging, deliverability, CRM hygiene, judgement) to you. We build custom agents on our own platform, train them on your closed-won history, run them under supervision and hand them over with the operating rhythm to keep them honest.
Identifies and ranks accounts, researches them, drafts and sends outreach in your voice across email and LinkedIn, handles replies and objections, qualifies against your criteria, and books meetings straight onto your calendar with a brief attached.
Positioning, offer and pricing decisions; approval of the messaging system; anything the agents are not confident about (they escalate); and the meeting itself. You choose how much autonomy each agent has, and you can dial it up as trust builds.
HubSpot and Salesforce natively; Pipedrive and Zoho on request. Email via warmed dedicated domains; LinkedIn via your team's real profiles with their approval workflow; calendars via Google or Microsoft.
Six weeks from kickoff to supervised live run for most companies: two weeks of ICP and data foundation, two weeks of agent design and training, then two weeks of supervised operation before handover.
You do. The account universe, the messaging system, the trained agent configurations and every conversation live in your accounts. If we part ways, they keep running.
Yes, and that is the most common setup. The twin does the identification, research, first touch and follow-up; your SDRs take the conversations and the meetings. Most teams reallocate SDR time toward higher-value accounts.
Your GTM team, twinned.
A forty-minute scoping call: your ICP, your motion, your stack. We tell you what the twin would take over first.