Situation
The company's best sellers knew exactly which accounts to pursue and what to say. That knowledge lived in their heads and did not scale.
The question
Can the context behind good demand-generation decisions be written into a system, without handing the decisions themselves to it?
What LeadStrategus did
- Captured the ICP, closed-won patterns, voice and qualification rules.
- Configured connected agents for discovery, signals, messaging and meetings.
- Set the decision gates where a person approves before anything goes out.
Evidence and deliverables
- ICP and winning-pattern model
- Configured agent set
- Human decision gates and supervision plan
Outcome
A supervised live run in six weeks, with every outbound decision passing a human gate.
What changed in the GTM motion
The team's best practices became a system the whole team could run on.